An Innovative Recycling Research Pilot Project

Re-Centre is an innovative recycling research pilot project initiated by Encorp Atlantic Inc.

Beverage product distributors founded Encorp Atlantic Inc. in 1992 as a response to the New Brunswick Beverage Containers Act which established a beverage container deposit/redemption program in New Brunswick.

Encorp Atlantic provides used beverage container management services to organizations that distribute deposit-bearing non-alcoholic beverage products in New Brunswick. Encorp Atlantic represents more than 85 non-alcoholic beverage product distributors and is responsible for processing and recycling all non-alcoholic deposit-bearing beverage containers received by redemption centres in the province. Every year, Encorp Atlantic manages more than 160 million post-consumer non-alcoholic beverage containers.

Almost 30 years later since the start of the New Brunswick Beverage Containers Program, Encorp has recycled over 3.9 billion containers and contributed $140 million to the New Brunswick Environmental Trust Fund.

Encorp is proud to be a leader in recycling and industry stewardship. Encorp has been able to deliver consistent financial returns to New Brunswick’s Environmental Trust Fund and divert valuable materials from the waste stream while being the lowest-cost-per-unit managed beverage container program (Canadian Recycling Affiliates) in Canada.

Launched on Earth Day (April 22) 2014, phase 1 of the Re-Centre pilot project consisted of two automated bag drop redemption centres. A test group of 2,500 members of the public got to sign up to use these depots for their recycling needs, collecting their empty beverage containers in bags and dropping them off whenever they pleased.

Since October 1, 2017, the Re-Centre pilot project has entered Phase 2. Encorp Atlantic is collaborating with a local redemption centre, Valley Redemption Centre, to see how well the Re-Centre model performs in a real-time redemption centre environment, collect missing data and fine-tune some of its components. Valley Redemption Centre is responsible for daily operations of the two Re-Centre depots. Encorp manages communications, member services, and member accounts.